Privacy Policy


1. Introduction

To help us achieve our goal of providing the highest quality products and services, we use information from our interactions with you and other customers, as well as from other parties. Because we respect your privacy, we have implemented procedures to ensure that your personal information is handled in a safe, secure, and responsible manner. We have posted this privacy policy in order to explain our information collection practices and the choices you have about the way information is collected and used. This privacy policy may change as we continue to develop this website and take advantage of advances in technology to improve the services we offer. We therefore encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy.


2. How we use the information we collect

We respect your privacy and will treat all your personal information as confidential. We promise not to disclose or distribute information about you as an individual other than for the sole interest of administering your order and ensuring that we provide the very best service to you. All information is stored on a secure server and we respect the terms of the General Data Protection Regulation (GDPR).

Your personal information will only be used for the following: i. to administer your order and for this purpose we may disclose your details to our third party service providers/ suppliers for the sole purpose of processing and fulfilling your order; ii. contact you if there are any problems with your order; iii. to further administer our website and its contents for the purpose of improving your shopping experience with us; iv. with your consent, to notify you of products, special offers, events or competitions that may be of interest.

You may be asked to provide personally identifiable information at various times on this website. In some cases, if you choose not to provide us with the requested information, you may not be able to access parts of this website, participate in all of its features or place an order with us.


Cookies, web beacons, and how we use them

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once added, the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow websites to respond to you as an individual by tailoring its operations to your needs. They can be used to identify what you like and dislike by gathering and remembering information about your website usage and preferences. A web beacon is a small pixel image, link or tag used on web pages or emails to unobtrusively (usually invisibly) check whether a user has accessed some content. Common uses are email tracking and page tagging for analytical purposes.

We use cookies and web beacons to monitor your use on our website, to keep track of the items you have in your shopping basket and to remember you when you return to our website. The information collected may include your IP address, geographical location and the link or advertisement you used to access our website. This information is used to improve our site design, product assortments, customer service, marketing, to provide tailored special promotions, to fulfill orders and for fraud prevention. We may use web beacons, and other technologies, to track whether our emails are reaching you, to measure their effectiveness, or to collect information about your computer, device, or browser in order for us to better design future communication with you.

Some of our partners also use cookies and web beacons to collect information and provide services on our behalf. Current partners include Google, Bing, Paid on Results, AddThis, Provide Support, Facebook and Mail Chimp.

Most web browsers automatically accept cookies and web beacons, but you can usually modify your browser settings to restrict some or all of these if you prefer. This may prevent you from taking full advantage of the website. Further information can be obtained from www.allaboutcookies.org .


3. Security processes

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Personal information provided on the website and online credit card transactions are transmitted through a secure server. Our website uses encryption technology including Secure Sockets Layers (SSL) to protect your personal information during data transport. SSL encrypts ordering information such as your name, address, and credit card information.

Our credit and debit card payments are handled by SagePay, the UK’s leading PCI DSS compliant payment provider. We do not store your credit card details on our system.


Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


4. Your choices regarding use of the information we collect

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
  • You will receive promotional emails from us only if you have asked to receive them. You may change your mind at any time by clicking the "Unsubscribe" link at the bottom of any email communication sent by us or by contacting us directly. You can also change your preferences by logging in to your account.

Because customer newsletters are often prepared well in advance of an offering (sometimes a few months before being sent), you may continue to receive some offers after you send us a request not to use your information for specified marketing purposes. We appreciate your patience and understanding in giving us time to carry out your request.

We will not sell or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the General Data Protection Regulation (GDPR). If you would like a copy of the information held please contact us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect. You may also request for this information to be deleted from our systems and records at any time.


5. List of cookies we use to collect information

The table below lists the main cookies we use and the information they store.

COOKIE NameCOOKIE Description
CART The association with your shopping basket or cart.
CATEGORY_INFO Allows pages to be displayed more quickly.
CURRENCY Your preferred currency.
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are signed into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores your Customer Segment ID
EXTERNAL_NO_CACHE A flag that indicates whether caching is on or off.
FRONTEND Your session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history.
RECENTLYCOMPARED The items you recently compared.
STF Information on products you have emailed to friends from the site.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you recently viewed.
WISHLIST An encrypted list of products added to your Wish List.
WISHLIST_CNT The number of items in your Wish List.

Google Analytics

We use a tool called "Google Analytics" which sets cookies to help us accurately estimate the number of visitors to the website and interactions with the site. It is a commonly used software that helps us to see how well our website is performing in relation to our marketing activities. Google Analytics records information including how you reached our website, the keywords used, the city and county that you’re browsing from and what web browser you are using. Google Analytics associates this with information from accounts of signed-in Google users who have consented to this association for the purpose of ads personalisation. This Google information may include your location, search history, YouTube history, and data from sites that partner with Google.

Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics places a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google.

Google's ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy . You can prevent Google Analytics from recognising you on return visits to this site by disabling cookies on your browser or by opting-out via the Google Analytics Opt-out browser page.



Last updated: 1st October 2018